Value to our Customers and Value to our Associates
M-SQUARED Software & Services Pvt. Ltd. was established in 1996 with a team of highly qualified, experienced and dedicated professionals, to provide state-of-the-art software and services to our customers in the information technology field. We have successfully delivered numerous projects over the years with a very satisfied client list ranging from Fortune 50 to Fortune 500. Our primary goal is to deliver efficiency while cutting costs.
M Squared has a team of committed professionals specializing in the development and integration of a broad range of software applications, mainly in the areas of software development & related services.
- Software Development
- Website Design and Development
- Sports and Pari-mutuel Betting Support and Development
- Embedded Systems
- Data Mining
- AutoCAD Services
- Medical/Legal/Business Transcription Services
- Security & Automation Products and Services
- Call Center Services
- IT Support Services
- Travel & Medical Tourism
Our mission is to enhance the business growth of our customers with creative ideas and development to deliver market-defining high-quality solutions that create value and reliable competitive advantages for our clients around the world. We will achieve this by focusing on the intersection of our clients’ emerging needs and the acceleration of business and technological change. Our commitment to innovation keeps us focused on the future and ready at every level to service change.
For us, customer satisfaction is our top concern. We always try to improve the quality of our products and services by exploring innovative ideas. Our specialty lies in helping organizations to manage their business effectively, in a way that supports their overall goals and strategic priorities.
We are determined to build a company culture based on superior performance, success through teamwork, respect and recognition for the individual, diverse and challenging work, and flexible and rewarding career opportunities for our employees.
Nothing is more important for any enterprise than to find and exploit new market opportunities. M Squared has laid great emphasis on improving its global operating model by reducing excess management layers, clarifying lines of accountability and improving the global team’s integration and focus. Our new technical leadership team has brought fresh thinking and significant experience in leading transformations, and is steadily improving accountability and responsiveness to customer needs.
The following are the key points used in devising our market strategy:
- Identifying and characterizing major market participants
- Sizing and forecasting market demand
- Profiling existing competitors
- Testing product/service concepts and pricing sensitivity
- Assessing brand awareness and strength
- Understanding channel dynamics, structure, and go-to-market requirements
- Identifying potential partners
We are revamping our portfolio beyond commoditized IT services and are making purposeful investments to rapidly scale our proven offerings to help clients reduce costs and increase agility and business effectiveness. We fine-tune how we allocate and deploy resources in each project and craft new strategic partnerships with firms of mutual interest to improve business acumen.